Colour is one of the most powerful elements of brand identity — but it’s also one of the easiest to get wrong. If you’ve ever wondered why your brand red looks perfect on your business cards but suddenly appears dull on kraft paper, or why your supplier asks whether you want Pantone Coated or PantoneContinue reading “Why Pantone Colours Matter in Packaging (And Why Your Logo Looks Different on Every Material)”
Category Archives: Pantone
The Pantone 2022 is reveild
PANTONE 17-3938 Very Peri A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewriteContinue reading “The Pantone 2022 is reveild”