Pip: Here at The Packaging Blueprint, we spend a lot of time thinking about what happens to luxury packaging the moment it leaves the shop — and it turns out the answer, in the UK at least, is often "it gets rained on." Mara: Majka has been writing about exactly that gap between the idealContinue reading “Podcast Episode: Why Rain Covers Are a Must‑Have for Retailers”
Category Archives: Plastic bags
Why Rain Covers Are a Must‑Have for Retailers (And Why So Few Suppliers Offer Them)
By Print & Packaging Solutions When you run a retail business in the UK, you quickly learn one universal truth: the weather does not care about your beautiful packaging. Your customers can leave your store with a luxury paper bag, only to step straight into a downpour. And suddenly that premium bag — the oneContinue reading “Why Rain Covers Are a Must‑Have for Retailers (And Why So Few Suppliers Offer Them)”