When I joined our company a few years ago, I saw how many times we would reject an inquiry with short-run projects for custom boxes or luxury paper bags, and other products.We also saw how desperate some of the customers were to get these small projects done with local companies at affordable costs. Our focusContinue reading “Why small businesses and start-up companies matter”
Category Archives: luxury-packaging
Podcast Episode: Why Rain Covers Are a Must‑Have for Retailers
Pip: Here at The Packaging Blueprint, we spend a lot of time thinking about what happens to luxury packaging the moment it leaves the shop — and it turns out the answer, in the UK at least, is often "it gets rained on." Mara: Majka has been writing about exactly that gap between the idealContinue reading “Podcast Episode: Why Rain Covers Are a Must‑Have for Retailers”
What “Luxury Packaging” Really Means
Luxury packaging isn’t just about thick paper, gold foil, or a perfectly tied ribbon. It’s about intention. Detail. The quiet confidence that comes from choosing the right materials — and knowing why they matter. In a world where every brand is fighting for attention, packaging has become more than protection. It’s a first impression, aContinue reading “What “Luxury Packaging” Really Means”
Packaging Finishes Explained: Lamination, Spot UV, Hot Foil & More
When it comes to premium packaging, the finish is often what customers notice first — even if they don’t know the terminology. A soft‑touch box, a glossy highlight, a flash of metallic foil… these small details completely transform how a product feels in the hand and how a brand is perceived. Here’s a clear, elegantContinue reading “Packaging Finishes Explained: Lamination, Spot UV, Hot Foil & More”